Talk
Live Shopping That Sells: Social Reach Meets Your Own Website
Live shopping is no longer a TV-style experiment. Done right, one show reaches customers on Facebook and Instagram, converts them on your own website, and keeps selling as video long after you go offline.
In this talk, I share what we have learned at Sprii, where 1,000+ companies run shoppable livestreams, multistreamed to social media and their own webshop at the same time. We are also an official Meta Live Video Ads partner, so I will show how paid reach changes the economics of a live show.
What the audience gets:
1. Social plus your own site, not either/or: why social platforms win reach and your own website wins conversion, data and loyalty, and how to run both from one stream.
2. Comment-to-cart: how viewers buy straight from the comments on Facebook and Instagram, and how to bring them into your own checkout.
3. Shows that convert: format, host, products and timing. What separates shows that sell from shows that only entertain.
4. Paid live video ads: how to buy reach for a live show and what to measure.
5. After the live: turning recordings into shoppable clips on your product pages, so one show keeps selling for weeks.
6. Where AI saves time: from preparing the show to cutting clips, so a small team can go live every week.
Tailored to the Gulf: why social-first, mobile-first markets are built for live shopping, and what to set up in the first 90 days.
No theory, no hype. Attendees leave with a playbook they can test the week after.
About
Christian Vester is CEO of Sprii, a European live commerce platform that helps brands and retailers run shoppable livestreams on Facebook, Instagram and their own websites, multistreamed at once with real-time chat and checkout. Sprii is used by 1,000+ companies across seven markets, integrates with Shopify, WooCommerce, Magento, Salesforce and PrestaShop, and is an official Meta Live Video Ads partner (announced at Cannes Lions). Christian works hands-on with everyone from independent boutiques to national retail chains, turning live shows into measurable sales. His focus: how brands combine social reach with their own webshop, so every live show builds both revenue and customer loyalty. Expect real cases, real numbers and no hype.