Talk
The Rise of Autonomous Commerce: When AI Agents Run eCommerce Operations
What happens when eCommerce platforms stop being systems that humans operate and start becoming intelligent ecosystems capable of making decisions and taking action?
After 22 years in eCommerce and involvement in more than 120 operations worldwide, I've witnessed the industry's evolution from basic online stores to sophisticated omnichannel ecosystems. But Agentic AI represents something fundamentally different.
In this session, I'll explore how AI agents are moving beyond chatbots and simple automation to transform the core of eCommerce operations, from merchandising, catalog management, and inventory optimization to customer experience, order management, and operational decision-making in B2B and B2C
Through practical examples and real-world scenarios, we'll examine how businesses can evolve toward autonomous commerce, where AI agents collaborate with human teams to execute complex workflows, improve efficiency, and unlock new growth opportunities.
The future of eCommerce isn't just about selling with AI. It's about operating with AI.
About
Diego Cione is a digital commerce leader with over 22 years of experience in eCommerce, Solution Engineering, and enterprise technology. Throughout his career, he has contributed to more than 120 eCommerce operations worldwide, helping global brands scale, innovate, and optimize their digital commerce strategies.
As Director of Solution Engineering at VTEX, Diego specializes in AI-driven commerce, Agentic AI, composable architectures, omnichannel ecosystems, and operational excellence.
Passionate about the future of commerce, he focuses on how AI is transforming eCommerce operations, from intelligent automation and real-time decision-making to autonomous AI agents that redefine how businesses operate, scale, and engage with customers