Talk
HOW TO REINVENT COMPANIES with ai
Artificial intelligence is the opportunity of the decade, yet 60% of mid-sized companies still do not use it effectively in their processes. In this talk, Fred Santoro, founder of CROWD S/A, presents the CROWD Method, a framework to reinvent companies and raise Revenue Per Employee (RPE) through five pillars: Community, Reinvent, Outsourcing, Wealth and Distribution. Using public results from Shopify, Netflix, Airbnb, Apple and Cimed, he shows how each pillar produces measurable gains, and how a cross-pillar diagnostic reveals which single move will have the greatest impact on the whole system.
About
Fred Santoro is the CEO of Raketo and co-founder of Crowd S/A, an AI-first consulting firm. He built and led Amazon AWS Cloud’s startup division, which generated approximately US$200 million in annual sales, and led Lovoo’s operations across Latin America, where the social network reached more than 14 million downloads.
Fred also co-founded Zig, a fintech company approaching unicorn status, and is an investor and advisor to successful startups including Aarin, which he sold to Banco Bradesco, Flapper, içougue, Lastlink, and Divify, among others.
His ventures have been supported by Visa, Endeavor, 500 Startups, and Apex. He has delivered more than 250 talks across three continents.
Fred lived abroad for more than 15 years, earned a master’s degree from Macquarie University in Australia, and completed executive education programs at INSPER and Stanford. He is fluent in English, Spanish, and French.