Talk
Finance Has Bloomberg, Food Now Has Rewaaj: How AI Cuts the Hidden Margins Between Supplier and Shelf
Food prices are rising for consumers everywhere, yet much of the increase has nothing to do with the food itself. It is added along the chain: layers of importers, agents and distributors, each taking a margin, while inflation, logistics disruption, geopolitics, currency swings and climate shocks push prices up further. Most business buyers make these cross-border decisions blind.
In this talk, Dr. Hamad Alyahyaee, Founder & CEO of Rewaaj.com, shows how AI market intelligence is redesigning the food value chain. Using live examples from the Rewaaj terminal (930,000+ trade records, shelf prices from 50+ hypermarkets in 32 countries, 146,000+ suppliers across 185 sourcing countries), he will reveal live, on stage, where a product's price is added between origin and shelf, and how much of that margin adds no value.
The audience will learn:
• How data visibility removes the middleman's information advantage and opens direct sourcing and private label, even for retailers without global sourcing offices.
• How suppliers and e-commerce sellers can reach business buyers in any market directly, without paying for unnecessary links in the chain.
• How to turn volatility (inflation, FX, geopolitics, logistics and climate) into sourcing decisions instead of price shocks.
• How AI checks a food label and its ingredients against the standards of 120 countries in one click, so products clear market entry before they ship.
Attendees leave with a practical framework for using AI intelligence to protect margins, cut the costs that add nothing, and bring quality food to consumers at a lower, fairer price.
About
Dr. Hamad Alyahyaee is the Founder & CEO of TOKENIZ-ED and Rewaaj.com, the AI intelligence terminal for the global food trade. Finance has Bloomberg; the food trade now has Rewaaj.com. He holds a PhD in Materials Science & Engineering and began his career as an Assistant Professor of Physics at UAE University. He went on to serve as Assistant Undersecretary and Minister Advisor at the UAE Ministry of Education and as General Director of the Mohammed bin Rashid Smart Learning Program (MBRSLP), where he was recognised for driving transformational change across the public and private sectors. Today he applies AI to large-scale system transformation. Rewaaj gives retailers and business buyers 146,000+ suppliers across 160 countries, 930,000+ trade records and a standards library of 120 markets, so they can diversify sourcing, build private label faster and turn the savings into fairer shelf prices for consumers.