Hilal Paray

We have come a long way from rule-based chatbots that could respond only to predefined questions. Today, conversational AI can understand context, generate more natural responses and assist users with increasingly complex tasks. We are now moving towards AI agents that can use tools, connect with business systems and support multi-step workflows.

But this evolution raises important questions. How should organisations choose between a chatbot, a conversational assistant and an AI agent? How can these technologies be integrated into existing systems? And how do we balance autonomy with reliability, security and human oversight?

My session will explore these questions through a practical business and technology perspective. Attendees will gain a clear understanding of the evolution of conversational AI, the opportunities it creates and the considerations involved in moving from experimentation to real-world implementation.

My goal is to help business leaders, developers and technology professionals make informed decisions about the next stage of AI adoption.

I am Hilal Paray, an AI and Hyperautomation leader with over 24 years of experience in the IT industry, spanning digital transformation, enterprise technology, software solutions, and business innovation across international markets. At BriskBOLD AI & Automation, I focus on helping organisations harness Generative AI, Conversational AI, Agentic AI, Robotic Process Automation (RPA), Intelligent Document Processing (IDP), and intelligent automation to solve complex business challenges and improve operational efficiency.

Throughout my career, I have worked across industries including banking, insurance, telecommunications, and enterprise technology, bridging business strategy with practical technology implementation. I am passionate about exploring how AI is transforming the way people interact with technology, from traditional rule-based chatbots to intelligent conversational systems and autonomous AI agents.