Talk
After the First Click: Designing AI Experiences People Want to Return To
What makes an AI shopping assistant worth coming back to? I’ll share three design decisions from building Becoming, an AI wellbeing prototype that helps people turn long-term goals into daily habits. Then I’ll show how those decisions apply to online retail: ask what the shopper is trying to achieve, offer a clear recommendation based on what matters to them, and adapt when their needs change. Attendees will leave with three ideas they can test in their own customer journeys.
About
I’m Mila Bogorodovska, a Dubai-based speaker and personal growth coach. Over the past 10+ years, I’ve helped more than 400 clients gain clarity and build the next chapter of their lives. In 2018, I founded Smart Club Women, now a community of 800+ women. I’m also the founder of Becoming, an AI wellbeing startup that helps people turn long-term goals into daily habits to prevent burnout and support healthy longevity.