Mohammad Hijazi

E-commerce businesses have never had more tools to generate content, automate advertising, personalize customer experiences, and analyze performance. So why are so many still struggling to achieve profitable, sustainable growth?

The problem isn't necessarily a lack of technology. It's the growing disconnect between marketing activity and actual business results.

Drawing on over 16 years of international marketing experience across industries and markets, this session challenges the assumption that more automation, more advertising, and more content automatically translate into more customers and revenue.

We'll explore three critical points where e-commerce growth often breaks down: attracting the wrong audience, losing potential customers between discovery and checkout, and failing to turn first-time buyers into loyal customers.

I'll examine how businesses can use AI to improve decision-making rather than simply accelerate content production, why traditional performance metrics can create a misleading picture of success, and where human creativity and strategic judgment remain essential.

Attendees will leave with a practical framework for evaluating their acquisition, conversion, and retention strategies, identifying wasted marketing investment, and distinguishing genuine business growth from impressive-looking dashboards.

Because the future of e-commerce isn't about who can produce the most marketing. It's about who can make their marketing matter.

Mohammad Hijazi is an international marketing strategist, speaker, and Group Head of Marketing at Badami Holding. With over 16 years of experience, he has worked with 175+ clients across 45+ countries and trained more than 25,000 professionals. His expertise spans digital marketing, e-commerce, growth strategy, AI, brand development, and business leadership. Certified by Google, Meta, and Microsoft, Mohammad brings a global perspective and practical insights into how businesses can navigate the rapidly evolving marketing landscape.