Muhammad Umer Akram

Most brands add people to grow. We doubled a US outdoor brand's Amazon revenue in 2025, and are on track for another +50% in 2026, by building AI systems a small team runs from Pakistan instead. This is a practical, numbers-first case study of what those systems actually do:

- Supply chain: AI forecasts demand, raises and tracks purchase orders and plans replenishment, with far less manual work.
- Reimbursements: automated audits of lost and damaged FBA inventory, inbound discrepancies and fee errors recovered nearly US$10,000 from Amazon in a single month.
- Marketing and CRO: AI helps build and test Meta and Google ad creative and run conversion tests on our Shopify store and Amazon listings, and winning images, claims and offers roll into both channels.
- The 'company brain': an AI knowledge base holding all our SOPs, data and context, so people and AI agents work from the same playbook.

The room leaves with a checklist of what to automate first, what still needs a human, what broke along the way, and how to measure payback, useful for any brand or seller selling cross-border into the US, Europe or the Gulf.

Muhammad Umer Akram is Head of Operations & Revenue at Hiker Hunger Outfitters, a US outdoor brand, and its sister brand Solura, leading the team remotely from Pakistan. He owns revenue across Amazon and Shopify, including the Shopify P&L, CRO testing, email, paid media and supply chain, and has built AI systems that run much of the team's ordering, Amazon reimbursements and ad testing, plus a 'company brain' that holds all operating context. As Director of Amazon he doubled the brand's Amazon revenue in 2025, and it is on track for another 50% in 2026. He has 9+ years scaling e-commerce brands for US and UK markets, previously as Senior Amazon Brand Manager at RDX Sports, and holds Smart Marketer certifications in Google Ads, Meta Ads and CRO.