Talk
The Emotional Brain Behind Digital Commerce: Why Customers Buy, Trust and Stay
Why do customers choose one brand over another when products, prices and technology are increasingly similar? The answer often lies in emotion.
In this talk, Dr. Pablo Ferreiros Bennett explores how neuroscience and consumer psychology influence purchasing decisions in digital commerce. He will reveal how emotions, cognitive biases, trust, perceived value and customer experience shape what people buy, why they buy and whether they return.
Combining behavioural science with practical business examples, the session will show how brands can design more human and memorable digital experiences that increase conversion, loyalty and long-term customer value.
Because customers may justify their decisions rationally — but emotion often decides first.
About
Dr. Pablo Ferreiros Bennett, PhD, is an international keynote speaker and expert in neuromarketing, consumer behaviour and customer experience. A 3x TEDx speaker, LinkedIn Top Voice and Professor of Luxury Customer Experience at Les Roches Marbella, he has over 20 years of experience helping brands understand how emotions influence customer decisions. He is also CEO & Co-founder of Brain UX and author of "The Neuromarketing book"