Talk
AI in E-commerce
Most retailers are looking at AI as a disruption since this will break audiences and make it difficult to target through conventional medium. In my talk I will be speaking about how targeting is sharper, more relevant and contextual now vs then. I will also give real examples of what is working and how the industry has started to use this technology. I will give perspective of both customer side and seller side.
About
Sakshi Rastogi works at Landmark Group and manages Baby & Kids categories for Centrepoint online platform across 6 gulf countries. She derives her insights on GCC customers & Omni Channel retail from her 8+ years stint at Centrepoint.
She has 11+ years’ experience in E-commerce across Middle East & India. In India she has held positions in 2 big Marketplaces – Flipkart & Snapdeal.
She has done MBA in Business Management from the esteemed institution of XLRI Jamshedpur in India.