Talk
A journey that wasn't a straight line
What do you do when your first business wipes out 100,000 AED—nearly your entire life savings? You pivot. Like most entrepreneurs, my journey started with a devastating financial loss, but it led to a profound realization: the most valuable asset isn't just liquid cash; it's audience trust. Despite ongoing financial struggles, I used my failures to reshape my direction, transforming a failed venture into a community of 250k loyal followers across social media who believe in my vision. In this transparent and raw talk, I will share the real case study of my 100k AED mistake, the metrics of building a massive audience without a massive budget, and why the ultimate entrepreneurial skill is not knowing how to win immediately, but knowing how to keep building when you are still losing
About
I’m Sandy Fakhoury, an Egyptian media professional, podcast host, producer, entrepreneur, wife, and mother of two, based in Dubai.
I believe the most interesting stories are found in the different stations of people's lives
11 years in television
Producer and director, including Abu Dhabi TV.
2021
My first independent podcast — around 12 episodes.
2024
A return to podcasting with Sandy Station as a business