Talk
Where Should Your Next Growth Dollar Go? Marketplaces, Quick Commerce or Both?
Where should a consumer brand invest next: marketplaces, quick commerce, or both? The answer starts with understanding the customer, the purchase occasion and the economics of each channel.
Drawing on daily work with brands across India, the UAE, USA and UK, I will connect international marketplace experience with hands-on lessons from India's fast-growing quick-commerce ecosystem.
My central argument: channel selection, advertising and brand building must work together. Data helps reveal where growth is constrained; consumer insight helps explain why people buy; brand building gives customers a reason to choose you when alternatives are one tap away.
Using practical brand examples, I will explore:
1. Channel fit: How customer intent, planned versus impulse purchases, product category and price influence the role of marketplaces and quick commerce.
2. Data-led decisions: How to read sales, availability, conversion and advertising data together, rather than using ROAS alone to decide where to invest.
3. Brand building at speed: How recognition, trust, packaging and a clear proposition can influence choice during a brief shopping session, alongside availability and price.
4. Resource allocation: How to prioritise products, inventory, locations and advertising budgets, then test whether expansion adds profitable sales or shifts purchases between channels.
Attendees will leave with a channel-prioritisation framework combining consumer behaviour, operational readiness, brand strength and contribution margin.
I will distinguish lessons that travel across markets from those requiring local validation. My podcast conversations on my youtube channel with consumer-business leaders will add context to the operating examples.
Designed for founders, e-commerce leaders and retail marketers, this session helps brands decide where to grow next and what they need to build before investing.
About
Sunny Wadhwani is the Founder of Growpreneur, an e-commerce and quick-commerce growth marketing agency, and an ex-Amazon India professional with 8+ years of experience. He has managed 100+ brands across India and international markets. Brands managed by Growpreneur represent over INR 3 billion in annual marketplace revenue.
His expertise spans Amazon(India & Global), Flipkart, Blinkit, Zepto and Instamart, focusing on profitable growth, advertising solutions and analysing consumer behaviour. He brings first-hand lessons from India's quick-commerce ecosystem for international brands and retailers.
Sunny has delivered 5+ Amazon India webinars, an Inc42 D2CX founder masterclass and industry-event sessions. He is also featured on the official Amazon Ads YouTube channel, sharing guidance on advertising for new sellers. He has trained 1000+ learners and created a 20+ hour e-commerce and quick-commerce masterclass, alongside publishing educational content on LinkedIn, YouTube and Instagram.