Talk
Global expansion and why brands fail
would be around how brands want to expand to different geographies and how lot of things become hindrance in this growth path. will delve into reasons , how to fix and what to look for . also maybe include a case study.
About
I operate at the intersection of finance, strategy, and growth, with a passion for building scalable, high-impact businesses.
Currently, I'm a Partner at Stelcore Retail, where I work with 600+ brands to drive cross-border expansion, D2C rollouts, and compliant market entry across 18+ countries. Our mission is to simplify global growth for brands through seamless enablement across supply chain, compliance, and distribution.
Previously, I led the International Cross-Border Marketplace at Noon & Namshi, a cornerstone initiative for regional growth. I was also part of Namshi’s CEO office, where I drove strategic post-acquisition projects and business transformation. My work included scaling Noon's Private Label portfolio and building product/API integrations that accelerated marketplace agility.
Before Noon, I headed Risk, Audit & Asset Protection at M.H. Alshaya, supporting 3,700+ stores across Fashion, Beauty, Food, and more—guiding leadership on operational resilience, performance i