Yogesh Sharma

The Middle East market is a highly fragmented one and beautifully nuanced. The shoppers are different in UAE than they are in Saudi or lower gulf. The channels vary from marketplaces to omnichannel to now growing eCommerce. Middle East has also become the hub for multiple tech advancements be it the ecommerce infrastructure, payments and last mile. The ecommerce growth engine has only started in the region and moving at breakneck speed, the retailer maturity is increasing as fast as the contribution of digital sales to brand. This bottom up stabilisation is being layered with top down AI mandates. It is like building car while it is moving. From using AI to streamline the value chain (including forecasting & supplies) to agents now helping with commerce, to use of data and analytics for crisper and faster decision making, to full funnel campaigns being driven through agentic tools, AI is opening up opportunities never seen before. In this talk we bring all this together : eCommerce, Middle East, and AI and how to win. I will talk about how we are using latest tools and capabilities to gain market shares month on month for last 12 months by 500+ bps, or improve the forecast accuracy from less than 60% to more than 90%, gaining new to brand shoppers and increasing the category penetration by 220%+ bps and so on.

Over last few years I have established myself as a thought leader on eCommerce and digital landscape in the region. Having scaled eCommerce business across South Asia and Middle East and worked with Nestle, Beiersdorf, Swiggy and Dabur, I bring a unique perspective of practitioner experience and regional experience.
Given how much the landscape has evolved over past few years, I’d love the opportunity to contribute to Summit. I regularly represent the company across key industry forums and thought-leadership platform. Through these engagements, I not only share our eCommerce transformation journey but also contribute to educating the wider industry, driving category growth, and fostering cross-learning across partners and peers.
We also won Excellence in FMCG eCommerce Strategy award last year. I was also personally recognized as one of the Top E-Commerce Icons of the Year, further highlighting the leadership and impact our teams are driving in the Middle East.