Abderrahmane El Hamim

A real case study of how we took VILARIS, a cosmetics brand, from zero to a recognized e-commerce and wholesale business in under 12 months — using Instagram, TikTok, influencer marketing, and paid ads. I'll share the exact framework, the numbers behind the growth, and the key lessons any brand builder in the MENA market can apply immediately.

Abderrahmane El Hamim is a Moroccan entrepreneur, personal branding strategist, and social media marketing specialist based in EL Jadida, Morocco. As co-founder of UpImpact, he has spent years helping brands and founders build powerful digital presences and scale their businesses through content-driven growth strategies.
With a deep focus on the intersection of e-commerce, personal branding, and social media, Abderrahmane has built a reputation as one of the MENA region's most actionable voices in digital marketing. He is Google, OpenClassrooms, and Coursera certified in Digital Marketing, and has translated that expertise into real-world results — generating consistent revenue milestones and building engaged audiences for himself and his clients.
He blends entrepreneurial storytelling with tactical marketing insight. He has taken the stage at 30+ events and universities across the region, speaking on social media growth, personal branding, and the entrepreneurial mindset.
As an online educator on Udemy and Skillshare, Abderrahmane has made practical digital marketing education accessible to thousands of learners across the Globe.