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Istanbul 2026 results
WORLDEF Istanbul 2026Archive

Alexander Kiriakov

Content Creator & Communication Coach, Alexander Kiriakov

Türkiye

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Category: Brand & Creator

Why People Buy From People: Lessons From 6 Years on YouTube

After 160 long-form videos and 412 shorts on YouTube, I stopped thinking about content and started thinking about trust — specifically, what makes a real human presence land through a screen. In this talk I'll share what I learned about the gap between showing up and actually connecting, and why most personal brand building fails not because of strategy but because the person delivering the message is working against themselves without realising it.

160 long-form videos and 412 shorts on YouTube. Communication coach and Toastmasters Türkiye Division Evaluation Contest Winner 2025. Based in Istanbul, working at the intersection of human presence, trust, and how people actually communicate in the age of AI.