Alexandros Karagiannis

Title How We Scaled a Global Cosmetics Brand on Amazon: PPC, DSP, and Event-Led Growth Case Study Proposal In this session, I will share how we helped a leading global cosmetics brand grow its Amazon UK performance through a more strategic approach to PPC, DSP, and tier-1 event planning. The challenge was clear: the brand wanted to increase brand awareness with new-to-brand customers and grow overall Amazon sales, but the advertising setup was complex and the opportunity in unbranded search was significant. Our role was to simplify decision-making, improve campaign structure, and create a framework that could scale efficiently. I will walk through how we approached the account, including Amazon PPC management, DSP execution, event-led activation, and performance reporting that allowed faster and better optimisation decisions. I will also explain how we managed a substantial advertising budget while keeping the focus on profitable growth rather than vanity metrics. The results were strong: the brand beat its 50% net sales target, achieved 150% paid growth, and improved ROAS from 4.7 to 5.3 year on year, despite operating in an unbranded territory. This session will give attendees practical lessons on scaling established brands on Amazon, balancing growth with efficiency, and turning complex advertising operations into measurable commercial results. Why this session matters This talk is designed for brands, aggregators, agencies, and marketplace leaders who want a real example of how Amazon advertising can be used not just to spend more, but to grow profitably and strategically. Speaker bio Alexandros Karagiannis is the founder of Lezzat, an Amazon growth agency that helps brands scale through PPC, SEO, DSP, listing optimisation, and marketplace strategy. He has worked with established consumer brands across beauty, wellness, household, and personal care, helping them unlock profitable growth on Amazon.