ALPASLAN ÖZTAŞ

In digital retail, every step of the customer journey is measurable — but in physical stores, much of this insight has been invisible. AI-powered camera systems are changing this by making the entire in-store journey visible, from foot traffic to purchase behavior. They help retailers increase efficiency, improve staff performance, optimize operations, and reduce losses. This is not just technology — it is a new way of managing retail.

Alpaslan Öztaş is a retail and FMCG expert with over 25 years of experience in driving sales growth, optimizing category performance, and improving store efficiency. He has led major retail transformation projects across multiple markets, combining data-driven decision-making with hands-on execution. As an author and consultant, he focuses on turning insights into measurable business results and sustainable growth.