
Atul Bhakta
"Global is the New Local: How Retailers Win in a Borderless Market"
In today’s connected world, the most successful retailers are no longer defined by geography—but by their ability to operate globally with local precision. In this session, Atul Bhakta will break down what it truly takes to scale across borders, moving beyond theory into the realities of logistics, customer experience, and market entry. Attendees will walk away with a clear understanding of how to simplify cross-border expansion, choose the right markets, and deliver a seamless end-to-end customer journey—from checkout to returns. The session will also highlight how partnerships, technology, and the right infrastructure can turn international growth from a challenge into a competitive advantage. Whether you are a retailer looking to expand or a service provider supporting global commerce, this talk will equip you with practical strategies, real-world insights, and a new mindset to compete—and win—in a borderless market.
Atul Bhakta is the Group CEO of the One World Group, a leading UK-based global logistics and eCommerce solutions provider. With nearly 30 years of experience, he is an expert in cross-border trade, helping brands and retailers expand internationally through integrated logistics, technology, and fulfilment solutions. He is widely recognised for his deep industry knowledge, global network, and ability to translate complex international expansion strategies into scalable, practical outcomes. He is actively involved in supporting startups, investing in innovative ventures, and shaping the future of digital commerce. A qualified finance professional (ACCA/CIMA) with a BA (Hons) in Accounting & Finance, Atul combines financial discipline with entrepreneurial vision—driving sustainable, scalable growth across all areas of the business.
