Aya Atassi

Aya’s talk explores how AI, e-commerce, and emerging digital infrastructure are redefining the future of trade between the East and West. As global markets become increasingly interconnected, the next era of commerce will be driven not only by logistics and transactions, but by intelligent technologies capable of bridging language, culture, accessibility, and trust across borders.

Drawing from her experience building Kinz- an AI-powered omnichannel marketplace connecting the GCC, Levant, MENA region, and the United States- Aya examines how platforms of the future will evolve beyond traditional e-commerce into intelligent ecosystems that merge commerce, culture, and digital identity. The session will explore the role of small language models in localization and communication, the growing impact of digital currencies and decentralized financial systems on international trade, and how AI can unlock new opportunities for emerging markets, SMEs, artisans, and creators worldwide.

The talk offers a forward-looking perspective on how technology is reshaping global economic relationships and creating a more connected, inclusive, and intelligent global marketplace.

Aya Atassi is a globally recognized entrepreneur, public speaker, and cross-border business strategist focused on the intersection of media, technology, AI, and international commerce. She is the Founder and CEO of Click Ink Media, a Washington, D.C.–based strategic marketing and digital diplomacy firm that works with global brands, governments, embassies, and startups to expand across the U.S. and Middle East markets through storytelling, business development, and digital innovation.

She is also the founder of Kinz, an AI-powered omnichannel marketplace connecting the GCC, Levant, MENA region, and the United States through culture, commerce, and technology. Built to empower artisans, emerging brands, and women-led businesses, Kinz is redefining how global markets discover and engage with Middle Eastern products and entrepreneurship.

Beyond business, Aya has become a sought-after public speaker known for her bold perspectives on the future of AI, entrepreneurship, creator economies, branding, and digital influence. She has spoken at international stages and institutions including Harvard Business School, Web Summit Qatar, the United Nations, and global innovation forums across the U.S., Europe, and the Middle East. Her work centers on using storytelling and technology as tools for economic empowerment, cultural connection, and global impact.

With a background spanning entrepreneurship, media, marketing, diplomacy, and emerging technology, Aya represents a new generation of globally minded founders building businesses that merge innovation with purpose.