Burcu Şen

In the fast-growing world of e-commerce, companies often invest heavily in technology, marketing and operations — yet underestimate the people systems required to scale sustainably. This talk explores how e-commerce and retail companies can use AI-supported talent intelligence while still keeping human judgment, culture fit and leadership potential at the center of hiring decisions.Drawing from real recruitment, executive search and organizational transformation experience, I will share a practical framework for identifying high-impact talent, reducing hiring mistakes, building role clarity, and designing leadership systems that support scale-up growth. The session will focus on how founders and business leaders can move from reactive hiring to strategic talent architecture.

Burcu Şen is the Founder of iyibiriz, a next-generation HR and brand consultancy helping companies build scalable talent, culture and leadership systems in the AI era. As a Global HR Consultant, Executive Search Partner and Organizational Transformation Leader, she works with startups, scale-ups and international companies to design people strategies that support sustainable growth.
Her expertise spans executive search, AI-supported recruitment, leadership architecture, performance systems, employer branding and employee experience. By combining human-centered assessment with AI-driven talent intelligence, Burcu helps organizations move beyond traditional hiring and build teams that can adapt, perform and scale in a rapidly changing business world.