Hüda Öksüz

Digital commerce is currently at a critical crossroads. With the average attention span dropping by nearly 70% and the rise of the "Zero-Click Reality" driven by AI-powered search, traditional marketing playbooks are becoming obsolete.

Professionals explore how brands can capture "cumulative attention" in the messy middle of the consumer journey, where discovery and evaluation happen in fractions of a second. They should specifically focus on the shift from being "search-dependent" to "data-independent" by using 1st Party Data (1PD) as a strategic anchor.

I will challenge traditional metrics by introducing modern measurement frameworks—such as Incrementality, Attribution, and Marketing Mix Modeling (MMM)—to ensure that e-commerce leaders are investing in true growth rather than just surface-level digital noise.

I believe these insights will be highly valuable for the Worldef audience, offering them actionable strategies to future-proof their businesses against the looming AI disruption.

Hüda Öksüz is an executive leader and operational architect specializing in the rapid scaling of digital marketing ecosystems. Currently serving as the Managing Partner and Chief Operations Officer (COO) at AnalyticaHouse, Hüda has spent his career at the intersection of management engineering and performance-driven business growth.

Hüda’s trajectory began at İstanbul Teknik Üniversitesi, where he earned a degree in Management Engineering. Before assuming his current leadership role, Hüda pivoted into the startup and investment landscape as a Business Development Manager at Coeus Innovation. During this period, he specialized in Venture Capital and Private Equity startup evaluation.

Since joining AnalyticaHouse in 2021, Hüda has been the driving force behind the agency's internal infrastructure. Initially serving as the CEO Office Executive, he built the company’s special projects, Human Resources department from the ground up, implemented an Agile Project Management System to coordinate a team of 90 professionals, and Business Development & Strategic Partnership.

After 2023, as COO and Managing Partner, he oversees:
Performance Marketing, SEO&GEO, Product Analytics & Data Science Team Operations: Driving multi-channel growth through a deep understanding of the advertising ecosystems, measurement frameworks, 1st party data excellence, martech operations, and the new organic visibility and search era.
Business Excellence: Optimizing CRM systems, refining sales contracts, and identifying new market opportunities to drive organizational expansion.
Client Strategy: Working alongside the CEO to develop business plans and goals that ensure long-term prosperity.