Ioana Anescu

Romania is rapidly emerging as a strategic hub for digital business in Central and Eastern Europe, driven by strong e-commerce growth, a tech-savvy population, one of the biggest markets in CEE and an increasingly competitive market landscape. This presentation provides a comprehensive overview of the Romanian digital ecosystem, combining up-to-date market data, consumer behaviour insights, opportunities and key industry figures. Participants will gain a clear understanding of local market particularities, including purchasing patterns, digital adoption and the factors influencing customer decision-making. The session will also highlight current trends shaping the industry—from the rise of AI-driven marketing and cross-border commerce to evolving logistics and payment solutions. Designed for companies looking to expand or strengthen their presence in the region, this presentation will outline actionable opportunities and strategic entry points for partnering with Romanian businesses. Attendees will leave with practical insights to navigate the market effectively and unlock growth potential in one of the most dynamic digital economies in CEE.

With over 16 years of experience in Digital Marketing and E-Commerce, I am former Managing Director of IAB Romania and currently I am serving as Organizer and Growth Manager at GPeC — the leading E-Commerce & Digital Marketing event platform in Romania and Central and Eastern Europe. Through my work, I'm actively contributing to the growth and advancement of the digital industry in Romania, fostering cross-border expansion, high-level networking and the exchange of strategic know-how.