Kristina Cernousovaite

In e-commerce, many companies believe global growth is driven primarily by traffic, advertising, automation, and technology; yet in cross-border business, people still buy from people they trust.

Drawing from over two decades of professional experience across more than 40 countries spanning Europe, Asia, Eurasia, Latin America, and the MENA region - including living and working in Lithuania, Spain, the Canary Islands, Russia, Turkey, Ecuador, Peru, and now the United Arab Emirates - this session brings real insights shaped by journalism, business development, diplomacy, investor relations, and multicultural negotiations.

Attendees will gain a practical framework for understanding four essential pillars of cross-border trust: credibility, communication, cultural intelligence, and consistency -helping transform first connections into lasting international partnerships.

Kristina Cernousovaite is a journalist, international communication strategist, trainer, and business development professional with nearly two decades of experience across Europe, Latin America, Eurasia, and the Middle East. Having lived and worked in Lithuania, Spain, the Canary Islands, Turkey, Ecuador, Peru, Russia, and now the United Arab Emirates, she brings a unique global perspective shaped by media, investor relations, international projects, diplomacy, and multicultural collaboration.
With professional experience across more than 40 countries spanning Europe, Asia, Eurasia, Latin America, and the MENA region, Kristina has developed a deep understanding of how trust, communication, and cultural intelligence shape successful international partnerships and long-term business relationships.
Fluent in four languages, Kristina specialises in building strategic bridges between Europe and the Gulf, helping leaders, investors, and global brands understand that in international commerce, technology may open doors - but trust, communication, and human connection close deals.