Luís Pinto

Expanding into a new market is expensive when you get it wrong - and most teams do, because they're working on instinct rather than information. This session draws on ten years of e-commerce expansion work and building tools that scrape thousands of stores to surface what's actually happening in a market. Come along if you want to know how to research competitors properly, pressure-test your pricing, and validate your messaging before you commit budget to a new region. If you have a product that works at home and you're figuring out where to take it next, this one's for you.

I've spent the last ten years in e-commerce, and most of that time was spent figuring out the hard way what works when you're trying to sell in a market you don't fully understand yet. I built and scaled D2C brands across multiple countries, ran performance marketing for them, and learned that the difference between a successful expansion and a waste of money usually comes down to how much you actually know before you commit budget.