Luís Pinto

Expanding into a new market is expensive when you get it wrong - and most teams do, because they're working on instinct rather than information. This session draws on ten years of e-commerce expansion work and building tools that scrape thousands of stores to surface what's actually happening in a market. Come along if you want to know how to research competitors properly, pressure-test your pricing, and validate your messaging before you commit budget to a new region. If you have a product that works at home and you're figuring out where to take it next, this one's for you.