Mustafa ÇOLAK

In 1999, when e-commerce was still not truly accessible in Turkey and market-ready solutions were highly limited, we developed an early digital commerce platform for Sabuncakis Çiçekçilik. More than a website, it became a working commercial infrastructure that enabled the company to receive orders from across the world for years. This case stands out not only because of how early it was realized, but because it turned digital vision into sustained business value. At the summit, I would like to share the market context behind the project, the challenges of building such a solution at that time, the impact it created, and the lessons it still offers for today’s e-commerce leaders.