Nalan Çetinbağ

In the new era, companies are no longer struggling to find technology; they are struggling to choose the right one among rapidly evolving and constantly emerging solutions. An ever-growing technology ecosystem, complex solution structures and mispositioned systems are creating significant losses in time, budget and operational efficiency for companies. This talk will explore how the next-generation “Technology Agency” model, trust-layer approaches and AI-powered matching systems will transform the way companies make technology decisions in the future.

I am the founder and managing director of UnifyMatch, Türkiye’s first “Technology Agency” model. With more than 21 years of experience in technology, business development, sales and strategic partnerships, I manage a matching process that helps brands reduce wrong technology investments, use their time more efficiently and accelerate their digital transformation journeys. I am also working on a next-generation trust and decision-support layer that enables companies to connect with the right technology partners. In parallel, I am pursuing a Master’s degree in Artificial Intelligence Engineering and focusing on AI-powered matching and decision support systems.