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Istanbul 2026 results
WORLDEF Istanbul 2026Archive

Nataliya Gryshyna

Founder, ZipZap Agency

United States

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Final rank#214of 371
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Category: Case Study

The Fatal Mistake Destroying 90% of E-Commerce Product Launches

Think a huge budget and great margins guarantee a successful Amazon launch. We thought so too—until we tested it in one of the most brutal niches: PC accessories. This 15-minute session breaks down a real case where perfect SEO, AI-optimized content, and deep pockets hit a wall of aggressive price dumping from factory competitors. We’ll show you why competing head-to-head on a standard product is a trap, and what it actually takes to survive the marketplace race to the bottom
Key Takeaways:
Why Deep Pockets Fail: The hard truth about why perfect marketing and a strong budget won't save a product that looks and acts just like everything else on the market.
The No-Comparison Strategy: How tweaking your product’s features and visuals slashes Amazon ad costs, outsmarts price wars, and protects your margins.

Founder of the marketing agency, with over 20 years of experience in managing marketing for major brands and more than 8 years of hands-on experience on Amazon