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WORLDEF Istanbul 2026·Approved speaker

Nelli Nazaryan
Senior eCommerce manager · Karcher LLC
United Arab Emirates
"Why eCommerce Growth Breaks at the Operations Level"
Industry Insight
Everyone focuses on traffic and performance marketing, but in reality, growth often slows down because operational processes can’t scale fast enough. Common reasons: inventory and stock sync issues fulfillment and delivery delays weak or messy internal processes platform and integration limitations communication gaps between teams inefficiencies in remote team management I will talk on how to build scalable operations before scaling marketing.
Senior eCommerce Manager at Kärcher 7+ years of experience in eCom Cross-border eCommerce | Shopify| Digital Operations
June 11, 2026
Istanbul, Türkiye
