
WORLDEF Istanbul 2026Archive
Nelli Nazaryan
Senior eCommerce manager, Karcher LLC
United Arab Emirates
Talk
Category: Industry Insight
Why eCommerce Growth Breaks at the Operations Level
Everyone focuses on traffic and performance marketing, but in reality, growth often slows down because operational processes can’t scale fast enough.
Common reasons:
inventory and stock sync issues
fulfillment and delivery delays
weak or messy internal processes
platform and integration limitations
communication gaps between teams
inefficiencies in remote team management
I will talk on how to build scalable operations before scaling marketing.
About
Senior eCommerce Manager at Kärcher
7+ years of experience in eCom
Cross-border eCommerce | Shopify| Digital Operations