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Istanbul 2026 results
WORLDEF Istanbul 2026Archive

Nelli Nazaryan

Senior eCommerce manager, Karcher LLC

United Arab Emirates

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Final rank#91of 371
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Category: Industry Insight

Why eCommerce Growth Breaks at the Operations Level

Everyone focuses on traffic and performance marketing, but in reality, growth often slows down because operational processes can’t scale fast enough.

Common reasons:

inventory and stock sync issues
fulfillment and delivery delays
weak or messy internal processes
platform and integration limitations
communication gaps between teams
inefficiencies in remote team management

I will talk on how to build scalable operations before scaling marketing.

Senior eCommerce Manager at Kärcher
7+ years of experience in eCom
Cross-border eCommerce | Shopify| Digital Operations