Nour Naim

As AI algorithms increasingly drive consumer behavior, pricing strategies, and supply chain logistics in digital commerce, establishing trust has become a key competitive advantage. This session will explore the critical necessity of developing operational Codes of Conduct and robust GRC (Governance, Risk, and Compliance) frameworks for AI tools in e-commerce. Dr. Nour Naim will discuss how mitigating algorithmic bias and ensuring transparent automated decisions not only protect consumer rights but also secure sustainable brand loyalty and legally compliant business growth

Dr. Nour Naim is an Artificial Intelligence (AI) Governance, Risk, and Compliance (GRC) Expert and Researcher with over 8 years of academic and applied experience across the SWANA region. She holds a Ph.D. in Artificial Intelligence Management, specializing in algorithmic accountability, policy evaluation, and the ethical deployment of emerging technologies. Currently, Dr. Naim manages ethical AI solutions and operational codes of conduct, with a particular focus on responsible AI frameworks within digital commerce, healthcare, and education. As a research collaborator with Columbia University and the founder of AI Minds Academy, she is dedicated to advancing algorithmic fairness and technical literacy, bridging the gap between global tech innovations and regional socio-technical realities.