Rasit Sadaghaini,

Global marketplace GMV is generated by 2 to 3% of eligible sellers. The other 97 to 98% are either entirely absent, dormant or earning negligible revenue. Not by lack of demand, but by the legal, fiscal and operational burden of selling. Marketplaces cannot solve this. Across every major jurisdiction they are either legally prohibited from acting as merchants or face the same outcome by other means. Loss of intermediary protection, full liability and tax reclassification. No platform can absorb it. The gap is permanent. Uretti fills that gap as a Seller-of-Record infrastructure that absorbs the full legal, fiscal and operational obligations that neither sellers nor marketplaces can carry alone. It does not assist sellers. It becomes the merchant on their behalf. The regulatory constraints that prevent them from doing this are not risks to Uretti. They are the conditions that make it permanently defensible. Uretti combines proprietary software and physical execution under one legal and operational framework. Sellers need no marketplace knowledge, technical skills or prior experience. Uretti's execution infrastructure handles everything from product onboarding to final settlement. Uretti is live and operational in seven marketplaces with a 9.5+ seller rating and expanding. Turkey is the proof of concept. The same infrastructure is scalable into any market globally.