Salman Yousuf

In this session, Salman Yousuf, Founder & CEO of Toy Souk, will share practical insights on how AI is being applied in real-world ecommerce — from intelligent product discovery and personalized recommendations to conversational commerce and operational automation. Drawing from over two decades of brand-building experience, including leadership roles at Procter & Gamble, Salman will explore how startups and founder-led businesses can leverage AI not just to optimize marketing, but to fundamentally improve customer experience, scalability, and profitability in emerging markets.

Salman Yousuf is the Founder & CEO of Toy Souk, an AI-enabled ecommerce platform transforming toy discovery through personalization and intelligent recommendations. With 24+ years of experience in FMCG and digital commerce, including leadership roles at Procter & Gamble, he now focuses on how AI is reshaping ecommerce, customer experience, and retail growth in emerging markets.