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WORLDEFEcom Top Voice
Istanbul 2026 results
WORLDEF Istanbul 2026Archive

Şebnem Tanyaş

CEO, Nar. ai

Türkiye

Final result
Final rank#124of 371
Votes35

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Category: AI in Commerce

Clickbait Promises of AI and Beyond the Hype

I will deconstruct the "clickbait" promises of AI by highlighting the gap between flashy demos like Higgsfield and the actual technical expertise required for professional execution. While AI artistry is transformative, brands and e-commerce giants need immediate, scalable solutions rather than long-lead creative processes. I will showcase Nar, our AI builder tool currently in partnership with TikTok and utilized by industry leaders like Trendyol and Philips, as a prime example of high-speed, high-impact creative automation. Furthermore, I will explore the practical reality of AI-driven product placement in digital series, moving past the hype to deliver actionable, real-world case studies for the modern market.

Co-founded Vivense.com raised more than $10M . An entrepreneur, with a demonstrated proven 15+ years of successful results in planning and executing brand strategy in customer-focused market. As student entrepreneur raised more than $6M and listed in Wired UK's 100 hottest startups in Europe. My passion as a leader and strategist is to develop teams and create systems that empower organizations to the highest level of performance.