Shakhzod Umirzakov

The Missing Layer of Retail Tech: Turning Physical Stores into Real-Time Data Engines: E-commerce is fully measurable. Physical retail is not, or at least it wasn’t. While brands invest heavily in retail media, personalization, and supply chain optimization, the most critical moment of truth, the shelf, remains largely invisible. This creates a fundamental gap in today’s retail tech stack. In this session, we explore how AI-powered visual intelligence transforms physical stores into real-time data engines, bringing the same level of visibility, measurability, and decision-making speed from e-commerce into offline retail. By digitizing shelf-level execution, retailers and brands can finally connect strategy with in-store reality, unlocking a new layer of performance, accountability, and growth.