Sinan Akdal

Turkey’s leading e-commerce infrastructure providers, ideasoft, in collaboration with the global consulting firm KPMG, presents the Turkey E-Commerce Ecosystem Report—a comprehensive study that not only reflects the current state of e-commerce but also delivers valuable insights into how entrepreneurs can shape their future strategies. With the market reaching 7.3 trillion TL over the past five years, the report highlights not just growth, but a clear structural transformation in the industry.

From emerging categories and peak sales timing to shifting consumer behavior and new opportunity areas, the report offers actionable insights that businesses can directly leverage. In this new era—where the right timing, category, and strategy define success—ideasoft continues to play a leading role in shaping the e-commerce ecosystem and empowering entrepreneurs to scale and grow.

With its data-driven insights, this report is set to be one of the most compelling highlights on the Worldef stage. As the first e-commerce report of 2026, it delivers a clear, structured, and actionable view of the evolving e-commerce landscape.