Sruti Gudavalli

Our first brand, moondune, was launched on the morning of the war that took us all by surprise. We lay quite for a full 60 days in respect to our environment. For a brand that's build for the environment, it felt fitting that we pause all marketing and communications.
Our products are highly dependent on international raw material, shipping from and in between China and Korea, and the route from Korea to Gulf goes through the straight of Hormuz.
The audience will take away how we used that time to make ourselves stronger, find replacements for all vendors, move and look inwards and play on the strengths that we knew we have being in the Middle East. It'll be an interesting story where the audience will leave with goosebumps, and with immense amount of motivation and grit.

Redefining Arabic beauty for the global audience, after a decade long corporate stint managing consumer brands. Sruti owns a climate-intelligent skincare brand that's made for the gulf region, using resilient Arabic botanicals, just like the people living there.