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Istanbul 2026 results
WORLDEF Istanbul 2026Archive

yasin ata.

Founder of Ads4tr and Skala MRP, Ads4tr

Türkiye

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Final rank#189of 371
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Category: Cross-Border

Leveraging data in marketing and sales for international market expansion

I have deep expertise in datamining, targeted marketing and utilizing data for sales , specifically for international sales. I have deep expertise on datasets which can be used for international marketing and sales. My talk will be around extracting and leveraring data for international marketing and sales.

With more than 20 years of experience across digital marketing, growth management, customer analytics, CRM, and business development, I believe I can bring strong strategic and execution capabilities to your team.

Throughout my career, I have led digital transformation, customer acquisition, retention, and revenue growth initiatives across telecom, SaaS, consulting, and agency environments. Currently, as Chief Growth Officer at Skala MRP, I am responsible for digital marketing, sales, and onboarding operations, where I successfully achieved over 100% revenue growth in consecutive years.

Previously, I held leadership positions at Saudi Telecom Company (STC), Turkcell, Türk Telekom Group, Kearney, and TTEC, managing large-scale digital marketing, analytics, customer experience, and business development projects across Turkey, GCC, Europe, and EMEA regions. My background combines strategic thinking with hands-on execution in performance marketing, lead generation, digital sales channels, customer lifecycle management, and data-driven decision making.

In addition to corporate leadership experience, I am also the founding partner of Ads4tr, a targeted advertising agency serving clients in healthcare, hospitality, real estate, e-commerce, and SaaS industries. This entrepreneurial experience strengthened my ability to drive measurable growth results while adapting quickly to changing market dynamics. Since then, I have established 3 companies since then and exited from 2 of them. Health tourism, international real estate platform and MRP software are 3 companies I have founded.