Berna BULGURCU

Retailers invest heavily in marketing, pricing and customer experience, yet a quiet share of their margin disappears somewhere between the port and the shelf. Delayed containers, demurrage and detention fees, unbilled or duplicate charges, and carrier choices made on gut feel rarely show up on a dashboard until the invoice arrives, when it is already too late to act.

In this talk, I will walk through where retailers typically lose money in logistics and why more dashboards and more data have not solved the problem. Most teams already have the data. What they lack is a decision layer that turns it into timely action.

I will show how AI can detect these losses early, explain their root causes in plain language, and recommend the next action, while keeping critical decisions with people. This “human-in-the-loop” approach means the AI flags the risk and explains why, and an operations manager approves the action with a single Yes or No.

Berna Bulgurcu is the Co-founder & CEO of Syntask, a Finland-based AI-native decision intelligence platform for freight logistics. Before founding Syntask, she spent 6 years in logistics, working on both the operations and technology side of a US-based logistics technology company. Syntask was ranked #1 on Startup Finland’s Startup100 list in November 2026, selected for Time2Scale, a Central Baltic Interreg programme for scale-up companies from Finland, Estonia and Latvia, and shortlisted for the Turkish Airlines Terminal Startup Accelerator Program 2026. Berna has spoken on the port digitalisation panel at the Baltic Ports Conference 2026 in Turku and on the A Grid Impact Series panel “Building Impact as a Female Founder,” and was a Technology finalist at the IWWOF Awards 2026.