Talk
What Would Don Draper Do in the Age of AI?
AI is changing the way brands create, market and sell. From hyper-personalised campaigns to AI-generated content and automated customer journeys, technology is giving businesses unprecedented speed, scale and efficiency.
But when everyone has access to the same technology, what actually makes a brand stand out?
“What Would Don Draper Do in the Age of AI?” explores the future of marketing at the intersection of artificial intelligence, culture, creativity and commerce.
Drawing on her experience working with entrepreneurs, creators and major FMCG brands, Nashwa examines what brands can learn from the principles behind great advertising, understanding people, creating emotional connection and knowing what a culture wants before it can articulate it.
The talk explores how AI can enhance creativity rather than replace it; why cultural relevance is becoming a critical commercial advantage; how creators and communities are reshaping the relationship between brands and consumers; and why authenticity and human connection become even more valuable as content becomes increasingly automated.
The central question is simple: in a world where AI can create almost anything, can your brand still create something people actually care about?
The answer may have less to do with the technology itself, and more to do with how well we understand humans.
About
Nashwa is a public speaker, cultural commentator and brand strategist working at the intersection of digital culture, commerce and growth. With a career spanning hospitality, venture capital and the creator economy, she works globally with entrepreneurs, influencers and brands to build communities, strengthen digital presence and turn cultural insight into commercial growth.
She has driven innovation and marketing for the world’s first invite-only digital private members’ club, working at the intersection of technology, entrepreneurship and community, and advises major FMCG brands and influential figures on brand, social media and growth strategy. A confident speaker, moderator and panelist, Nashwa brings a human and commercially focused perspective to how brands can stay relevant, build influence and create meaningful connections in an increasingly digital world.