Talk
From Advertising to Brand Building: The Realities of E-Commerce Growth
Do you need a unique product from day one to build a successful e-commerce brand?
In this talk, I'll share my journey of founding and growing Furnoo London, exploring the importance of understanding the market, identifying customer demand, and building a sustainable business.
From digital marketing and product selection to international sales and operations, I'll share real experiences, challenges, and lessons learned along the way, including how testing the market can lay the foundation for building a stronger brand.
About
Şahin Cenk Yılmaz is the Founder of Furnoo London, a design-focused lighting brand. With a background in architecture and a master's degree completed in Belgium, he turned his passion for design into an e-commerce business serving customers across international markets.
He founded Furnoo London with the belief that even a single thoughtfully chosen design piece can transform the atmosphere of a space.
Since building the business from the ground up, he has gained hands-on experience in digital marketing, brand development, global sourcing, logistics, and customer experience while expanding into international markets.
Today, he continues to combine his passion for design with entrepreneurship, focusing on building a distinctive brand identity, creating meaningful customer experiences, and achieving sustainable growth.