Sameel Hayat

Commerce is entering a new era, moving beyond traditional e-commerce platforms towards AI-native operating systems. This talk explores the concept of an AI Commerce OS: an intelligent layer that orchestrates the entire commerce value chain, from product discovery and sourcing to pricing, marketing, sales, payments, logistics and customer experience.

We will examine how AI agents can move beyond assisting individual tasks to autonomously executing complex business workflows, making decisions, coordinating systems and optimising operations in real time.

The talk will explore what an AI-native commerce architecture looks like, how businesses can integrate intelligence across fragmented commerce infrastructure, and how this shift could fundamentally change the economics of building, operating and scaling commerce businesses globally.

Ultimately, the question is not how businesses can use AI to improve e-commerce, but how commerce itself will be rebuilt around AI.

I am the Co-founder and COO of Markaz, a technology-driven social commerce and e-commerce platform. I have helped build and scale the business across three international markets, generating over US$100 million in cumulative GMV. My experience spans marketplace operations, international expansion, cross-border commerce, supply chain and logistics. I focus on building capital-efficient technology businesses and scaling e-commerce ecosystems in emerging markets, bringing together technology, commerce and operational innovation.